2009 BBMG Conscious Consumer Report Order the Full 2009 BBMG Conscious Consumer Report
The BBMG Conscious Consumer Report explores the attitudes, preferences, values and experiences that shape consumer purchasing behavior, brand loyalty and peer-to-peer influence. Conducted by BBMG, in conjunction with research partners Global Strategy Group and Bagatto, the report combines ethnographic research in two U.S. markets (conducted in January and February 2009) with a national survey of 2,000 adults (conducted October 26 - November 6, 2008). The survey margin of error is +/- 2.2 percentage points.

Price: $2495

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Example Snapshot Order Consumer Snapshots
Use BBMG's sector specific consumer snapshots to discover the issues, messages, attributes and certifications driving targeted groups of Conscious Consumers and what it means for your marketing.

Price: $495 each

Available Snapshots:

Organic Apparel
Fair Labor
Green Cleaner
Health
USDA Organic
Purposeful Employee
Renewable Energy
Socially Responsible Investors
Wired Influencers
Beauty
 
Organic Apparel Snapshot Organic Apparel
Who purchases organic apparel?
The Organic Apparel snapshot focuses on the 5% of U.S. consumers who say they “always” purchase apparel made from organic materials, like organic cotton.

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Fair Labor Snapshot Fair Labor
What drives Fair Labor Consumers?
The Fair Labor snapshot focuses on the 24% of U.S. consumers who identify “manufactured by a company that promotes fair labor, including employee safety, non-discrimination and fair wages” as the most important attribute when they are shopping for various products.

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Green Cleaners Snapshot Green Cleaner
What are Green Cleaners like as consumers?
The Green Cleaner snapshot focuses on the 12% of U.S. consumers who say they “always” buy environmentally friendly cleaning products.

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Health Snapshot Health
What drives health conscious consumers?
The Health snapshot focuses on the 40% of U.S. consumers who say that health benefits are “very important” when shopping for various products.

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USDA Organic Snapshot USDA Organic
Who are Organic Consumers?
The USDA Organic snapshot focuses on the 13% of consumers who say that USDA Organic is “very important” when shopping for various products.

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Purposeful Employee Snapshot Purposeful Employee
What are Purposeful Employees like as consumers?
The Purposeful Employee snapshot focuses on the 16% of U.S. consumers who say that it is “extremely important” that the organization where they choose to work is socially and environmentally responsible.

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Renewable Energy Renewable Energy
What drives those U.S. consumers who prioritize renewable energy?
The Renewable Energy snapshot focuses on the 24% of U.S. consumers who say that renewable and alternative energy is “one of the most important issues” for companies to address.

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Socially Responsible Investors Socially Responsible Investors
What are socially responsible investors like as consumers?
The Socially Responsible Investors snapshot focuses on the 6% of U.S. consumers who say they “always” invest in stocks or mutual funds of companies that maintain high ethical and social standards.

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Wired Influencers Wired Influencers
Who are Wired Influencers and what are they like as consumers?
The Wired Influencers snapshot focuses on the 7% of U.S. consumers who “strongly agree” that they post product reviews and recommendations on blogs, message boards and social networking sites.

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Beauty Beauty
What drives boxturner beauties?
The Beauty snapshot focuses on the 18% of U.S. consumers who say that they “always” check the list of ingredients on personal care or beauty products before purchasing.

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