Our world today is defined by more scarcity, complexity and speed, as well as more creativity, innovation and participation. Against this backdrop of “radical contradiction,” we explore several fundamental and exciting questions in our latest thought piece entitled, “Disrupt & Delight: Five Principles for Sustainable Brand Innovation.”
- How might we design new business models driven by more than just consumption?
- How might we re-invent whole systems in ways that make the limits of the status quo obsolete?
- How might we create more happiness and a better quality of life for more people even as our economy shifts to meet nature’s limits?
As you’ll see, this booklet leverages our real-world experience to propose a bold new framework for unlocking shared value and illustrates key points with the best practices of some of today’s most forward-thinking brands.