To succeed in today's fast-changing marketplace, brands need to look within.

 

We’ve given the ongoing trend of employee engagement a lot of thought: We’ve analyzed the marketplace, talked to New Consumers and forward-looking companies like Intel, helped Walmart develop a global engagement platform, blogged for Fast Company and even published an employee-engagement starter guide outlining core principles and best practices.

The business case is so clear: Companies that effectively engage employees in issues like sustainability attract and retain better talent, encourage higher productivity and morale, and edge out competitors for growth and profit. They’re also more open to innovative ideas, and foster the culture of shared value that wins unparalleled consumer loyalty.

Yet, employees and consumers are increasingly skeptical. They’re eager to take action on issues they care about, but demand flexibility and authenticity beyond what a stereotypical “Green Team” can offer. Read on for tips and ideas on how to unleash your workforce’s passion to drive creativity, innovation and growth.

To jumpstart your Green Team or take your strategy to the next level, take a spin through our flowchart and map your journey.

"I want you to know how please everyone at Walmart has been with the work that BBMG has produced for the MSP program.
It really is world-class. BBMG's agility without compromising quality is refreshing, and it's great to have a partner who understands what we're looking for and knows how to make it happen."

Shannon Frederick

Director of Internal Communications and Corporate Sustainability