We’ve given the ongoing trend of employee engagement a lot of thought: We’ve analyzed the marketplace, talked to New Consumers and forward-looking companies like Intel, helped Walmart develop a global engagement platform, blogged for Fast Company and even published an employee-engagement starter guide outlining core principles and best practices.
The business case is so clear: Companies that effectively engage employees in issues like sustainability attract and retain better talent, encourage higher productivity and morale, and edge out competitors for growth and profit. They’re also more open to innovative ideas, and foster the culture of shared value that wins unparalleled consumer loyalty.
Yet, employees and consumers are increasingly skeptical. They’re eager to take action on issues they care about, but demand flexibility and authenticity beyond what a stereotypical “Green Team” can offer. Read on for tips and ideas on how to unleash your workforce’s passion to drive creativity, innovation and growth.