Rethinking Consumption

An in-depth global survey of consumer attitudes, motivations and behaviors relating to sustainable consumption among 6,224 respondents across six major markets conducted in September and October 2012.

Disrupt & Delight

This newest booklet leverages our recent experience helping clients embed sustainability into the branding and marketing functions to create shared value. It's significant because it offers a robust, multi-dimensional framework for defining sustainable brand innovation.

Green the Team

This booklet leverages our recent experience helping Walmart create a global engagement platform for 2.2 million associates working across five continents.

Unleashed: New Consumers

More than 70 million U.S. adults (ages 25-49) are considered New Consumers, defined less by demographics than by shared values. Early adopters and “box turners” who aspire to “purchase with a purpose,” these savvy shoppers are twice as likely to try new things, share their opinions online and reward (or punish) brands based on corporate practices. Download our award-winning report, which features consumer diaries and best practices from leading brands.

Welcome to the Age of Co-Creativity

We have moved—from one-way mass communications toward dialogic social media. But what does this mean for creating and promoting sustainable brands? This booklet details the five forces of co-creativity and provides real-world examples of co-creativity in action.

Branding for Sustainability

As more of the world’s most powerful brands aspire to the same social and environmental values, business leaders and marketers face the new challenge of distinguishing their companies, products and services in an increasingly crowded sustainable marketplace.
This white paper describes success factors for sustainable brands going forward and illustrates a paradigm shift for branding.

From Legacy to Leadership

Why are some of the nation’s most iconic nonprofit brands losing mind share and market share? And what can they do to engage new supporters and create a community of passionate champions? This white paper explores how branding, innovation and consumer engagement can drive new levels of social impact.