As the social Web enhances the way companies interact with and engage consumers, we believe co-creativity holds great promise for the future of marketing.
And as a branding firm dedicated to social responsibility—with clients ranging from clean tech start-ups and social enterprises to global multinationals deeply committed to sustainability—we find ourselves naturally positioned in the space between consumers, brands and causes.
We wondered what would happen if we took the social Web a step further and created a private forum where sustainable brands could cultivate deeper relationships with conscious consumers, where companies could validate or explore innovative products and services, where consumers could enjoy getting the chance to collaborate behind the scenes and where a unique online platform could help generate word-of-mouth buzz and drive real social change.
That’s why we created The Collective: to connect the consumer we know based on our experience—the “conscious consumer”—with the sustainable brands and thought leaders we admire and work with on a regular basis. By facilitating this meaningful interaction, our sincere hope is that The Collective becomes a vibrant forum that inspires insights, innovation and advocacy to drive more sustainable products, policies and practices. It’s a bold experiment, but one we believe will pay off for conscious consumers, sustainable brands and social entrepreneurs.
To learn more, please visit jointhecollective.net. If you’re a sustainable brand looking to engage The Collective in an insights or innovation project, please contact Morgen Wolf: 212.473.4902 ext 201, email@example.com.