Author Archives: Lexi Green
Elvis Has Left the Building.
Well, folks, we sure did have a rip-roarin’ time at our annual Hootenanny last Thursday. Thanks to our guests, Elvis included, for moseying on down to our Dumbo offices. For all those who couldn’t make it, you were missed. And … Continue reading
BBMG’S New Division Joins Social Conversations with Sustainability for Maximum Authenticity and Impact
PR/social media practice is the first to co-create campaigns using consumer input and editorial expertise BBMG today announces the launch of a PR and social media division that leverages the firm’s deep expertise in sustainability and the unmatched power … Continue reading
Hello, Gorgeous: How Do You Create a Sustainable Beauty Brand?
When was the last time you were able to pronounce every ingredient in your shampoo? Diazolidinyl Urea, what?! We just want some clean, safe, affordable and effective products. Is that too much to ask? BBMG’s Gina Masullo has some healthy … Continue reading
Devon Douglas Joins BBMG from Walmart’s Sustainability Team
BBMG announces the addition of Devon Douglas as senior strategist charged with delivering bold concepts and creative solutions for clients such as Earthbound Farm, Seventh Generation and Brown-Forman. Douglas comes to BBMG’s studio from Walmart—where, as senior manager of sustainability … Continue reading
Core77 Design Awards 2011: BBMG Gets a Notable Nod
We were there! For its inaugural year, the 2011 Core77 Design Awards celebrated the richness of the creative profession. Among winners including IDEO and Frog, we received a Notable Professional nod in the Strategy/Research category for our groundbreaking report, Unleashed: … Continue reading
Irene’s Lesson: We’re All Citizen Journalists
The following blog was posted by Lexi Green, but written by Gina Masullo, BBMG’s Senior Vice President of PR and Social Media. She tells us about the unexpected impact of Hurricane Irene on her hometown in the Catskills, and how … Continue reading
What a Detroit Supper Club Teaches Us About Co-Creativity
Has the term “crowdsourcing” got you feeling a little cheap recently? Yeah, we know how you feel. It isn’t that there aren’t great companies out there using crowdsourcing as an engaging tool to solicit consumer input. But, there are … Continue reading
Featured Video: Raphael Bemporad at Sustainable Brands 2011
At Sustainable Brands 2011, Chief Strategy Officer Raphael Bemporad took the main stage to share BBMG’s latest research and five ways that sustainable brands can move New Consumers from aspiration to action. Watch the video here and let us know … Continue reading
IceStone Shows the White House How It’s Done
The White House Council on Environmental Quality visited New York City Wednesday as part of a push to urge industrial companies to recycle and adopt other green measures. As part of this visit, White House advisor Nancy Sutley and Brooklyn … Continue reading
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