Category Archives: Branding and Marketing
Aspirational Consumers Unite Style, Sustainability to Shape Market Trends
New study finds two-thirds of consumers love to shop, while also feeling responsibility to society and the environment Is there such a thing as sustainable consumption? A new study by BBMG, GlobeScan and SustainAbility finds that a majority of consumers … Continue reading
Five Questions for SVN’s Deb Nelson
From working with the Social Venture Network (SVN) on their rebrand to supporting their events and strategic planning, we’ve so enjoyed being a part of this innovative and good-hearted community over the years. As SVN gathers in New York this week … Continue reading
For Graindrops, Five Whole Grains + Ancient Japanese Process
When was the last time you had an artisanal, non-dairy, vegan, Kosher, GMO-free, gluten-free, whole grain, certified organic beverage? Riiiiight. Neither had we until we tried Graindrops—the first “triple cultured” probiotic beverage made by fermenting brown rice, oat, millet, amaranth … Continue reading
Sometimes You Have to Sit Down to Stand Up
With “Sit With Me,” Technology Companies Invite Changing the Paradigm Today technology is more important than ever, but half our workforce is being left behind as IT advances. Fewer women are choosing IT as a career path, and more are … Continue reading
How Radical Sustainability Can Save Your Business
Sure, it’s an ugly thought, baring all, letting the outsiders in, opening ourselves up for examination and criticism, discussing our failures as much as our successes. But.the.paradigm.is.shifting. Slowly but surely. In today’s marketplace, expectations for transparency, sustainability and social impact … Continue reading
Disrupt & Delight: Five Principles for Sustainable Brand Innovation
Why sustainable brand innovation is our best hope for creating new, better business models with greater shared value—and how to achieve it. Innovate or die, the saying goes. Whether you call it innovation, disruption or some other buzzword, brands big … Continue reading
7 Universal Truths for Ensuring Brand Relevance
The refrain’s all too familiar. We live in a time of radical transparency and thanks to the rise of social media, brands are now co-owned. Look no further than the recent twitstorms engulfing Kenneth Cole (spring collection causes Cairo uprising?), … Continue reading
Leading the Way with a Fresh Rebrand
Last May BBMG had the privilege of rebranding Social Venture Network, and more recently, the organization’s website, which just launched this week. Social Venture Network has long united a group of business leaders committed to the notion that business, a … Continue reading
Hot Off the Internet: New Nordic Naturals Competition
After several months behind the scenes, we’re excited to share our work with Nordic Naturals on the What’s Essential campaign, aimed at creating user-generated stories inspired by the brand’s natural essential oils. Our team helped to create and develop the identity … Continue reading
10 Things I Learned at the What’s Next Conference (#whatsnextdc)
Spent all day Monday shuttling between ballrooms at George Washington University’s Marvin Center to hear a range of speakers, some great, some meh. Thanks to the mad team at Green Buzz for hustling and pulling the event together, and for … Continue reading
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