Category Archives: Conservation
Nothing Is Ever Finished. A Lunch Talk from Eddie Opara.
The BBMG design team visited our friends at Hyperakt last Friday for an inspiring #lunchtalk from Pentagram’s Eddie Opara. Opara merged his studio, Map Office, with Pentagram in the fall of 2010—becoming the first partner to join the firm since … Continue reading
Inspiration from John Muir
What’s a silver lining to the demise of print? Well, I was able to snag some incredible book deals this past weekend at a Borders liquidation sale. Of the many titles now beautifully stacked on my nightstand (ripe for the … Continue reading
When a Little Bit of Cardboard (and Innovation) Goes a Long Way: Seventh Generation’s New Natural 4X Laundry Detergent Leads the Way for Sustainable Packaging
Over the past few months, I’ve had the privilege of working with Seventh Generation, a leader in the green cleaning industry. I’ve always admired their brand for authentically wiring sustainability into everything they do, a strong commitment that has led … Continue reading
Earth Day: An elementary school relic? Or an important call to action?
I’ll never forget the year I won the fourth grade Save the Whales poster contest. I meticulously drew out a massive humpback whale (copied from the encyclopedia, of course) and used every shade of blue in my Crayola 64 pack … Continue reading
Dynamic Identity Systems: Trend or An Evolution In the Principles of Logo Design?
There has been a lot of talk lately about a rising “trend” in the branding world, the dynamic identity—a logo that has multiple iterations with each expressing unique qualities of a brand. While we’ve seen this approach used occasionally in … Continue reading
Rare Conservation Taps BBMG for Brand Revamp
BBMG, the brand innovation firm dedicated to creating and promoting sustainable brands, has partnered with Rare, a conservation organization devoted to protecting imperiled species and ecosystems around the world. Rare—which pioneered using social marketing to drive attitude-shifting conservation campaigns around … Continue reading
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