Category Archives: Inspiration
From the Souls of Our Feet
Last Tuesday, April 10, my colleague Dannae and I took the Tom’s “One Day Without Shoes” challenge. And while neither of us was explicitly advocating for Tom’s, we did think it was an intriguing opportunity to experience something new … Continue reading
Lessons from the Hive
Like a lot of people, I was afraid of bees as a kid. Those yellow and black bands that resemble warning signs, that oh-so-dreaded stinger, the myth (maybe it’s true?) that bees are especially attracted to redheads. Yet (from a … Continue reading
Leading the Way with a Fresh Rebrand
Last May BBMG had the privilege of rebranding Social Venture Network, and more recently, the organization’s website, which just launched this week. Social Venture Network has long united a group of business leaders committed to the notion that business, a … Continue reading
Celebrating 100 Grand: What We’ve Learned from 100,000 Consumer Ideas
Three cheers for co-creativity! As 2011 draws to a close, we’re celebrating generating more than 100,000 ideas in The Collective, BBMG’s proprietary community of New Consumers. More than an exciting milestone, these 101,241 ideas (to be exact) are powerful proof … Continue reading
Chin Up, Kermit!
Never in my wildest Muppet fanboy dreams did I think I would take to the Interwebs to criticize Kermit and the gang, but here goes…Read on to discover why I was left slightly disappointed by The Muppets and what storytelling … Continue reading
Drawing Inspiration from the 90%
The BBMG design team’s most recent field trip? The Design With the Other 90% Cities exhibit at the U.N. Besides feeling really cool and important walking through the building’s fabled doors, we were excited to see projects designed with a … Continue reading
Engage Employees in Sustainability for Happier, Healthier, More Productive Workforce
Drawing on recent Walmart experience, BBMG shares a new how-to guide titled “Green the Team” Brand innovation firm BBMG today releases Green the Team, a starter guide outlining the practical steps companies can—and should—take to promote a happier, healthier … Continue reading
It’s How We Eat: A Day on the Farm
One of the benefits of living in the Northeast is experiencing the beautiful shift of seasons (give or take a surprise snowstorm). With fall currently upon us, who doesn’t love the changing colors, crisp apples and a little bite in … Continue reading
Quantati Island: An Eco-Tourism Success Story
Last month, my husband and I returned from a vacation to Peru, exploring everywhere from the snow-capped peaks of the Andes to the tropical Amazonian rainforest. One of our most memorable stops along the journey was an eco-tourism homestay at Quantati … Continue reading
Inspiration from John Muir
What’s a silver lining to the demise of print? Well, I was able to snag some incredible book deals this past weekend at a Borders liquidation sale. Of the many titles now beautifully stacked on my nightstand (ripe for the … Continue reading
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