Tag Archives: Co-Creativity

Celebrating 100 Grand: What We’ve Learned from 100,000 Consumer Ideas

Posted on December 14, 2011 by Raphael Bemporad

Three cheers for co-creativity! As 2011 draws to a close, we’re celebrating generating more than 100,000 ideas in The Collective, BBMG’s proprietary community of New Consumers. More than an exciting milestone, these 101,241 ideas (to be exact) are powerful proof … Continue reading →

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Unleashing Generosity: How Nonprofits Can Leverage New Consumers to Scale Their Impact

Posted on July 13, 2011 by Mirm Kriegel

Recently, our firm released insights and takeaways from our latest report, UNLEASHED: How New Consumers will Revolutionize Brands and Scale Sustainability. As the title suggests, the primary audience for this study is marketers intent on scaling sustainability and mainstreaming green. And … Continue reading →

Posted in Co-creativity, Inspiration, Social Enterprise, Social Impact, Social innovation, Sustainability, Triple Value Proposition | Tagged , , , , , , | 2 Comments

Dynamic Identity Systems: Trend or An Evolution In the Principles of Logo Design?

Posted on March 31, 2011 by Scott Ketchum

There has been a lot of talk lately about a rising “trend” in the branding world, the dynamic identity—a logo that has multiple iterations with each expressing unique qualities of a brand. While we’ve seen this approach used occasionally in … Continue reading →

Posted in Branding and Marketing, Co-creativity, Conservation, Design | Tagged , , , , , | Leave a comment