NEW YORK (Aug. 8, 2012) – In advance of its 10th anniversary, 1% for the Planet—a global environmental non-profit founded by Patagonia’s Yvon Chouinard—has engaged BBMG to help position the brand for long-term success and sustainable impact.
1% for the Planet will leverage BBMG’s expertise in cause branding and sustainability to explore and evaluate a number of growth strategies as the organization broadens its value proposition for both member companies and consumers.
With its stated mission to “Keep Earth in Business,” 1% for the Planet is a growing movement of companies—now more than 1,400 businesses in 48 countries—that donates one percent of sales to environmental nonprofits working on a range of issues, from climate and water conservation to biodiversity and land protection. Since its inception in 2002, 1% for the Planet has distributed nearly $100MM across some 3,000 qualified NGOs, becoming one of the largest funders of environmental work.
“Anniversaries usually present organizations with pivot moments,” said BBMG founding partner Mitch Baranowski. “It’s a great time for 1% for the Planet to reflect on leveraging its network and engaging millions of consumers in authentic new ways. More than most, this organization has the ability to mobilize and the potential to exponentially increase its positive impact, and we’re privileged to join them in this work.”
About BBMG
Founded in 2003, based in New York, BBMG is a nationally recognized firm dedicated to creating innovative brands that engage and inspire today’s increasingly conscious consumers. By integrating branding and marketing with sustainability, technology and social purpose, BBMG helps organizations embrace innovation, forge new markets, create new experiences and drive real culture change. Recent clients include Earthbound Farm, Fair Trade USA, Getaround, NBCUniversal, Samsung, Seventh Generation and Walmart. For more information, please visit bbmg.com.
About 1% for the Planet
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. To learn more go to: www.onepercentfortheplanet.org.
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Gina Masullo / gina@wordcountcommunications.com / 917-776 1921
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