At a time of radical transparency— when more consumers are asking not “What am I buying?” but “What am I buying into?”—winning brands will differentiate themselves with more authentic stories and more engaging experiences that foster deeper, more meaningful participation.

 

Creating and promoting sustainable brands requires a unique mix of talent and expertise. Every project at BBMG is assigned an interdisciplinary team of researchers, strategists, technologists and creatives, and every team is uniquely designed for the challenge at hand. From ethnographers to scientists, architects to illustrators, digital producers to industrial designers, our process involves the experts needed to best understand your audiences’ needs and aspirations, imagine new ways to engage them and create the empowering experiences that will ultimately inspire them to think, feel, dream and take action.

My brand is ready to go big, but I don’t want to scale without my core customer.PlusMinus

You don’t have to. Our team is expert at using consumer segmentation to develop clear, compelling branding and marketing campaigns. For natural channel brands looking to go mass, or mass brands looking to engage the conscious consumer, our team can help.

Recent experience: Clif Bar & Co.

Our brand needs a refresh. Head to toe. Front to back. All the way around.PlusMinus

You’ve come to the right place. Our brand strategists are creative and our creatives are strategic. What’s more, because we’re wholly dedicated to creating and launching sustainable brands, we can help you shape and stage the entire experience, from identity and package design to employee engagement workshops and field marketing programs.

Recent experience: Sustainable Industries, Harvard Kennedy School

Surprise me. We’re ready to create new products, services and experiences to reach the new consumer.PlusMinus

To us, sustainability is innovation. Unlike design studios where sustainability may be relegated to a siloed practice area, at BBMG it’s integrated into how we approach every project. And only BBMG has integrated a private online community of conscious consumers into the brand innovation process.

Recent experience: Brown-Forman, Forest Stewardship Council

I’m unsure how to close gaps between my sustainability and brand teams.PlusMinus

Brand managers and planners need new tools to craft compelling brands in the 21st century. That’s why we created the Triple Value Proposition, a new methodology for embedding societal/environmental benefits into a brand’s DNA. We use it to guide everything we do.

Recent experience: Bonterra Vineyards, Walmart

We don’t want to create a CSR report that no one will read. How might we create a CSR marketing strategy?PlusMinus

We don’t believe in CSR reports. But we believe in CSR reporting, and we know that it can be used to engage employees, advance marketing programs and add brand value.

Recent experience: Williams-Sonoma, Eileen Fisher

Kids today. They care. They really do. Help me engage my employees on sustainability.PlusMinus

Employee engagement is the next frontier of sustainability communications. We had the great privilege of creating a new global identity and communications platform for Walmart’s My Sustainability Plan (MSP) program, currently being implemented across 15 countries for use by the retailer’s nearly three million associates.

I’d like our cause marketing to align with our brand marketing, help us retain employees and actually drive real social change.PlusMinus

More companies are moving beyond traditional cause marketing, exploring new models that better leverage citizenship, philanthropy and sustainability. We’re proud that we’ve pioneered new strategic frameworks for advancing cause marketing.

Recent experience: Samsung, Bill & Melinda Gates Foundation