Leveraging our experience in branding, sustainability and social innovation, our market-tested process is designed to clarify your strategy, uncover your stakeholders’ motivations and create breakthrough ideas that drive results.
When we combine proven strategies with intuition, creativity and a little courage, we can enhance the bottom line while inspiring people to do great things.
We start with a deep dive, immersing ourselves in your strategic plan and performing primary and secondary research to help identify the real challenge at hand. We may do pre-planning surveys with your team, stakeholder interviews, positioning workshops, a landscape analysis, a brand audit, consumer segmentation studies, site visits, not to mention strategically engaging members of our online community, The Collective. Whatever it takes to truly understand what’s at stake.
Who said what? What did we learn? What does it mean? This phase finds us sharing insights and implications based on the research program. Detailed documentation meets shrewd analysis and unearths common themes and early notions. We discuss the challenges and opportunities for our strategic work together and review an updated workplan as an interdisciplinary team of planners, strategists, creatives and technologists.
At its core, brand innovation requires concepting and prototyping bold new ideas that solve the customer’s needs in a way that authentically leverages your strengths. This step often will find us developing many concepts, turning back to The Collective for ideas and insights, and turning to a cross-section of experts for the outsiders’ perspective. We’ll edit, work up and share our strategic recommendations in a complete brief that anticipates target markets, positioning strategies, fully realized creative solutions and preliminary marketing programs.
We may have done some initial vetting before presenting the winning concepts. But this step finds us working collaboratively with your stakeholders and vendors to ensure that our strategies will be commercially viable and drive the desired outcomes. We employ a range of quantitative and qualitative methodologies to gain further insights that help us validate and refine the work so it can be prepped for going to market.
Lastly, because we are not just designers but also technologists and marketers, we can help you bring the final recommendation to life in a clear, compelling, cost effective way. From brand books and internal brand summits to packaging solutions, digital branding, retail store designs and social media marketing, our team can advise and help implement the smartest launch strategies from an integrated marketing point of view.