As Founding Partner and Chief Strategy Officer of BBMG, Raphael Bemporad is a passionate champion for a new approach to brand innovation that creates shared value.
“Our philosophy is simple: innovative brands are sustainable brands, and they will lead the way from a ‘what’ marketplace based on commodities to a ‘how’ paradigm based on shared values and relationships.”
An expert in brand strategy, CSR/cause marketing and public affairs, Raphael has launched national campaigns, drafted public policy, created consumer, and nonprofit brands on aggressive timelines and budgets, and managed communications for local, state and federal elected officials.
Fluent in Italian and conversant in Spanish, his experience is international in scope and diverse in terms of issues and industries. He has directed recent branding and marketing programs for clients such as Seventh Generation, MillerCoors, Samsung, Eileen Fisher, Clif Bar and Fair Trade USA. Raphael also oversees the firm's pro bono initiative—The BBMG Collective Prize—which provides $100K worth of brand innovation services to an emerging sustainable enterprise.
Prior to co-founding BBMG, Raphael served as communications director at Do Something, where he oversaw marketing, media relations and cause-related partnerships with Levi Strauss & Co., SEARS, Kenneth Cole and Rolling Stone magazine.
Raphael also has an extensive background in political communications, getting his start as a press aide to Texas Governor Ann W. Richards. He also served as communications director for the Texas Democratic Party, as communications director for Texas State Senator Rodney Ellis (D-Houston), and as press secretary for U.S. Congressman Lloyd Doggett (D-Texas).
Raphael received his BA in Philosophy with honors from the University of Texas at Austin. He currently sits on the boards for Social Venture Network and READ Global.